NEW YORK—As Vision Expo heads into its final day, some vendors were reporting “stellar sales activity,” according to reports from show organizers, especially in the medical and diagnostic pavilions. In general, show floor traffic was brisk throughout the first two days as the combination of education and exhibits proved to be a winning formula for all concerned.

Developments in the contact lens sector continue to bridge the gap between the worlds of fashion and medical. “Educational content like the Global Contact Lens Forum and Ocular Wellness program are driving ECPs to the exhibit floor to learn how to incorporate new technology into their practices,” said Tom Loughran, group vice president, Reed Exhibitions.

“Vision Expo continuously differentiates itself by bringing in experts like Paco Underhill and The Ritz-Carlton, to challenge ECPs to understand how their environments and customer engagement skills influence their businesses at every level,” he concluded.

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