Vision Monday


ClearVision Optical Unveils Newly Rebranded House Collections as CVO Eyewear

By Staff
Monday, February 12, 2018 12:00 AM
HAUPPAUGE, N.Y.—ClearVision Optical has announced the relaunch of its original brand, ClearVision, as CVO Eyewear. The new branding strategy, launched in 2018, coincides with the original collection’s 50th anniversary.

The new CVO Eyewear offers a broad range for customers seeking value-driven eyewear options. This rebranding involves the consolidation and expansion of several house brands into one collection and is intended to expand product offerings and improve overall customer experience, the company said. These include not only the ClearVision brand but also Red Raven, Junction City, DuraHinge and PuriTi.

The new CVO Eyewear is segmented into three sub-brands offering ECPs a straightforward method of understanding each frame’s strength. These new categories include: CVO Classic which are best-selling signature silhouetted eyewear for men and women; CVO Next which includes eyewear for Millennial men and women who want a designer-inspired look and CVO Tech which incorporates special hinges and premium materials.

Dispenser Price Guide: $$
Also Recommended
America’s Best Contacts & Eyeglasses Releases Monster Jam Kids’ Frame Line
Orgreen Optics Launches Optical Collection With Facial Scanning Platform, Yuniku
Warby Parker for Kids Launches in Its Eight New York Stores as a Pilot
Marcolin Announces License Renewal for Rampage Eyewear
Home VM Mobile