HAUPPAUGE, N.Y.—ClearVision Optical
has announced a new strategic relationship with Frameworks
to launch a collection of authentic vintage-inspired eyewear, called Spectaculars, manufactured in the U.S. ClearVision said it will “create a network of brand aligned retailers as a part of a unique distribution strategy that is fully supported by an online presence. This presence will be managed by Spectaculars and will work to promote the partnership locally,” the announcement said. “An alternative to the recent trend of selling high-end collections via e-commerce, this retail strategy will provide online and social support to promote the collection and reinforces the importance of consumers visiting a local practitioner for their eyewear needs,” the company said.
The inaugural collection will feature 26 styles of eyewear and sunglasses. Spectaculars’ vintage designs and use of exceptional materials “have gained a cult following with stylists,” and have been worn by celebrities including Johnny Depp, Lady Gaga, Brad Pitt, Jessica Biel, Denzel Washington and Stanley Tucci.
“Over the last few years, we’ve seen a real market shift, with many brands going direct-to-consumer,” said Peter Friedfeld, vice president of ClearVision Optical. “We are working to create an online presence for the retailer in order to drive consumers into a practice, rather than promoting buying online. We know the retailer is the most important link in this chain and we want to partner with them, not compete with them for a sale.”
Bill Vetri, president of Frameworks added, “Spectaculars will bring something very special to the market. American vintage is American style, and the only way we can truly support those two concepts is with handcrafted goods that are produced in the USA. Just as I have spent years developing the ultimate collection of made-in-America eyewear, our new alignment with ClearVision was a long time in the making—but well worth the wait.”
ClearVision was founded in 1949 as a distributor of American eyewear, and nearly 70 years later the company said it is honoring this heritage through its offering of Spectaculars’ crafted, made-in-the-USA eyewear collection. ClearVision and Frameworks, two family-run businesses share similar values, and its executives—ClearVision’s David and Peter Friedfeld and Frameworks’ Vetri—have known each other for more than two decades.
Spectaculars will be available for preview at Vision Expo East, in the Galleria, Booth #G734, and in select American cities over the next six months.