Vision Monday


Check.Out: VIP Eye Care & Optical Boutique

By Jamie Wilson
Monday, June 19, 2017 12:00 AM


Lindberg eyewear showcases exceptional design and high-quality materials. Every frame is a statement about aesthetics, technical innovation and impeccable craftsmanship. Steeped in the Danish design tradition of discreet, classic elegance and carefully considered simplicity,

Lindberg frames are a unique blend of no-compromise attention to detail, patented technologies and individual craftsmanship to create a visual impact.


VIP Eye Care & Optical Boutique

St. Petersburg, Fla.
Mona Henri, OD

“You can create a pair that is unique and individualistic that reflects your own personality and lifestyle.”

What are you selling?
10 years ago when we opened, we wanted to offer frames not typically sold in our area. The award winning Lindberg was the first flagship brand that we carried to make our statement as an Optical Boutique. This Danish line exemplified quality and elegance.

Who’s buying it?
This line has something for all ages. Clients that don’t want to look or feel like they are wearing glasses are buying the Spirit and those looking for lighter weight but not invisible are purchasing the N.O.W. and Strip Titanium. These clients are looking for sleek elegance and appreciate this world class eyewear.

Why do they like it?
For the same reasons it has won 85 International Design Awards, it’s the lightest frame in the world engineered with a screwless design. Customized drill mounts enable them to pick the shape of the lens and the style and color of the temple. Full framed acetates and semi-rimless allow for customizing temple colors and frame fronts as well.

Twitter: @VIPEyeCare
Instagram: @vipopticalboutique

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact associate editor, Jamie Wilson
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