Vision Monday


Check.Out: Urban Optics

By Jamie Wilson
Monday, November 13, 2017 12:05 AM


Born in Brooklyn Eyeglass Co.

From the creator/designer of Zero G Eyewear, Tom Cody launches a new bold collection of luxuriant, rich and tailored acetate frames handcrafted in Japan for quality and comfort. Born in Brooklyn creates next-level quality eyewear inspired by dreamers, individual personality and cultural diversity. Sixteen retro-shaped styles and 90 vibrant shades represent Brooklyn’s diversity. Custom 7 barrel hinge represent the towers of the Brooklyn Bridge and the temple core pressed with the design of its suspension cables. Born in Brooklyn available at only 100 authorized dealers in a borough near you.

MSRP is $415 to $460.


Dave Schultz, OD

Urban Optics
San Luis Obispo, Calif.

“We love the unique color combinations and the temple end piece which depicts the towers of the Brooklyn Bridge.”

What are you selling?
Just released this summer, we started selling Born in Brooklyn eyewear, designed and developed by Tom Cody of Zero G Eyewear. Born in Brooklyn has been well accepted especially by New Yorkers living in our area.

Who’s buying it?
Born in Brooklyn appeals across gender and cultural lines. It presents a melting pot of colors and styles, similar to the diversity of Brooklyn and our clients in California.

Why do they like it?
We’ve represented Tom Cody for many years with the innovative Zero G. Our clients who love his products are willing jump into a bolder style. Clients are not only attracted to the unique color combos but love the frame names that originate from areas of Brooklyn. The riveted hinges attached to the stunning temple end piece depicting the towers of the Brooklyn Bridge is an attention grabber. We preordered the line at Vision Expo East, received it in the summer and our staff loved it, which always makes it easy to move any line.

Twitter: @urbanopticsslo

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact associate editor, Jamie Wilson,
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