Vision Monday


Check.Out: Shelburne Optometry

By Jamie Wilson
Monday, March 12, 2018 12:20 AM


Jimmy Choo

Safilo Group’s Jimmy Choo is an iconic luxury lifestyle brand defined by an empowered sense of glamour and a confident sense of style. Jimmy Choo’s name is synonymous with luxury, endorsed by stars of fashion and screen and millions of fashion-conscious women around the world.

MSRP is $295 to $625.


Shelburne Optometry

Shelburne Ontario, Canada
Krupa Chothani, OD, owner

“The Jimmy Choo Collection is daring, yet sophisticated; giving it appeal to the everyday woman wanting to have eyewear that makes them feel empowered and stylish.”

What are you selling?

Our selection of Jimmy Choo frames includes full rim rectangles in lightweight plastic, gorgeous cat eye styles made from durable acetate and sleek semi-rimless frames crafted from metal in different finishes. Each of the frames in the collection has its own unique features, making it appealing to a wide demographic of fashion conscious and stylish women. The styles that have been selling the most are both the darker, full rimmed frames in both metal and acetate.

Who’s buying it?
Designed with the new century, career woman in mind; the Jimmy Choo frames incorporate the same class, sophistication and style you would expect with their other accessories and products. With this in mind, the type of consumer that has been more attracted to the collection in our eyewear boutique, has been mostly young to middle aged professional or working women.

Why do they like it?
The styles offer a sense of glamour along with a daring spirit that attracts the everyday women wanting to step out of their comfort zone. Jimmy Choo has taken the same handcrafted artistry that made its shoes famous and applied it to a line of couture eyeglasses with frames to suit any style—making it a luxury brand for the 21st century woman. The brand is about styles, it’s about empowering women with confidence and a playful sense of fearlessness.

Twitter: @ShelburneOptom
Instagram: @shelburneoptometry

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact associate editor, Jamie Wilson
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