Vision Monday


Check.Out: Rouse Eyecare Center

By Jamie Wilson
Monday, May 15, 2017 12:00 AM

Tom Davies

British brand, TD Tom Davies, is well known for the skill of its designs and refined artistry in its bespoke eyewear. Now, the brand not only crafts bespoke eyewear but also includes ready-to-wear collections offering custom made to order options. Utilizing materials such as natural horn, pure titanium and cotton acetate, the handmade eyewear showcases luxury and a custom fit.


Rouse Eyecare Center

Lacey, Wash.
Deliah Rouse

“The Tom Davies brand differentiates us from other practices in our area because it has changed the way we work with our patients.”

What are you selling?
Tom Davies Custom Made to Order Eyewear is our top selling collection for many reasons. The ready to wear collection is clean, refined and full of classic shapes and creations. We started working with Tom Davies four years ago when we met Tom and his team in Las Vegas at Vision Expo and were so excited to view this beautiful collection.

Who’s buying it?
Not only are the colors and styles exquisite, but this handcrafted line is truly unique because they offer Custom Made to Order Eyewear. If our patient doesn’t love the color, we can change it. Any frame within the collection can be made into any color they offer. As opticians, it is very easy for us to offer Custom Made to Order frames for our patients.

Why do they like it?
Tom Davies offers five eye sizes, five DBL and five temple length options on any frame they make. Although 80 percent of what we sell from TD is off the shelf, it is fantastic to have the custom option readily available for anyone as well. We don’t have to say ‘no’ any longer when it comes to patients asking if a specific frame comes in a larger size or in another color. Tom Davies also allows us to make changes to stock frames. If we have a style that sells very well, we can continuously bring the frame back into stock in different colors and sizes.

Instagram: @Rouseeyecarecenter

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact associate editor, Jamie Wilson
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