Vision Monday


Check Out: Luminance Vision Optometry

By Jamie Wilson
Monday, May 14, 2018 1:00 AM


Jacques Marie Mage

Jacques Marie Mage (J.M.M.), is a small-batch, limited-edition eyewear collection that reflects the designer’s vision and refined aesthetic vocabulary, one that reconfigures influences ranging from Art Deco to American Folk to La Belle Époque. Additionally, J.M.M. is equally committed to the well-being of their craft and craftsmen. Their products are created using fair and ethical production methods.

MSRP is $475 to $925.


Luminance Vision Optometry

Lafayette, Calif.
Mei Fleming, OD

“J.M.M. represents the everyday, luxury collection which perfectly reflects our target clientele and demographics.”

What are you selling?
Luminance Vision Optometry opened in August 2017 with Jacques Marie Mage as one of the 12 collections our boutique launched with. It has quickly become one of our most popular collections.

Who’s buying it?
J.M.M. speaks to those seeking individuality through design, quality and detail. Our J.M.M. buyers have refined taste and appreciate luxury. Typically, they are middle aged working men or women who are confident and comfortable with expressing their uniqueness through eyewear.

Why do they like it?
J.M.M. has been well received in our optometric boutique because the functional detail which goes into crafting each frame is evident when one tries on a J.M.M. frame. The beta titanium series is extremely lightweight. The acetate series is well balanced. This translates into a comfortable fitting frame which feels luxurious on the face. Additionally, each J.M.M. frame is numbered with limited production making it a collectible piece and even more desirable.

Instagram: @luminancevision

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact associate editor, Jamie Wilson
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