Check Out: Bella Vision, Family Vision Care
By Jamie Wilson
Monday, June 11, 2018 12:00 AM
Designed in Los Angeles and handcrafted in Japan, the Barton Perreira BPX collection celebrates the brand’s iconic styles of the past 10 years. Inspired by fantasy, romance and nostalgia, the collection consists of 22 frames in a variety of colorways, each style giving a nod to a previous one.
MSRP is $350
Bella Vision, Family Vision Care
Spartanburg, South Carolina
Janet M. Wilson, OD, Owner
“Barton Perreira frames are very classic which allows everyone to wear them. Once they try on a Barton Perreira frame, patients are able to instantly experience the difference in quality and comfort.”
What are you selling?
We brought in Barton Perreira in May of 2015. We are a smaller optical boutique and like to feature smaller, independent lines. Barton Perreira instantly became a staple in our office. Regardless, of the style, shape or color, the entire collection is always a hit.
Who’s buying it?
Bartons speak to everyone. Barton Perreira frames are very classic which allows everyone to wear them. We have patients from ages 10 and up who immediately knew a Barton frame was for them as soon as they tried it on.
Why do they like it?
Barton Perreira eyewear is timeless. They have traditional shapes and colors but are not afraid of a fun shape like a cat eye or even a hexagonal frame. They really draw on timelessness for shapes and mix them with different textures and colors found in nature. Comfort is another amazing part of the frame, one that patients usually comment on before we are even able to tell them about it. Because Barton Perreira uses a Japanese acetate, the frames are incredibly lightweight, which makes it more comfortable to wear. When patients begin looking for their special frame, I always ask what they are thinking as far as color, shape and style. Many times, they describe a Barton without exactly knowing it, which makes our jobs easy.
Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?
Contact associate editor, Jamie Wilson, email@example.com.