MORRIS PLAINS, N.J.— Charmant USA has just named Jean Simone the new vice president of sales. She had been the director of special sales at the company and will report directly to Harry Aida, president of Charmant USA, in her new role.

“I am pleased to announce that Ms. Simone will be taking on the role of vice president,” said Aida. “Her leadership style, which has been proven over the last nine years at Charmant, in addition to her extensive expertise in sales and leadership, is exactly what we need to lead our sales force into 2015 and beyond.”

According to the company, Simone has a long history of building relationships and a strong foundation of support within the sales force already. She has over 34 years in the optical industry, having worked her way up from sales representative to holding the position of vice president of sales previously at both Tura and B. Robinson.

“I am excited for the challenge of taking on this new role,” added Simone. “As someone with previous experience in the VP position at other companies, I am looking forward to implementing long-term and immediate strategies for Charmant to lead us into a new era of excellence.”