TORONTO, Ont.—Centennial Optical, has announced the signing of a multi-year distribution agreement with L’Amy America to market and distribute sunglasses and ophthalmic frames for the Champion brand across Canada.

“We are delighted to collaborate with Centennial Optical,” said Stephen Rappoport, CEO of L’Amy America. “Together, we will satisfy the eyewear needs of Champion’s very broad consumer base in Canada. Champion is an authentic, North American, sport brand, with a 94-year heritage of pioneering iconic products and one of the fastest growing sport brands in Canada.”

Founded in 1967, Centennial Optical is an independent, Canadian-owned company distributing ophthalmic frames and lenses, sunglasses, contact lenses, lab supplies, cases and accessories, throughout Canada. With corporate headquarters and central distribution located in Toronto, Centennial also has local distribution centers and customer service in Montreal and Vancouver.

“We are delighted to partner with L’Amy America to distribute eyewear collections for one of America’s most beloved, and one of the world’s largest, sport brands,” added Allen Nightingale, vice president at Centennial. “Champion perfectly complements our ever-expanding portfolio of iconic brands. Our Champion eyewear collections will serve multiple channels of trade, embodying the brand’s collegiate spirit and love of sport.”

The Champion brand boasts a 93 percent consumer awareness level, and is the second volume sport brand in North America with product collections targeting men, women, tweens and children of all ages. Its new ophthalmic and Rx sunglass collections launch this month from L’Amy America.