Vision Monday


A&A Optical Signs License for RACHEL Rachel Roy Eyewear

By Staff
Friday, September 14, 2018 12:21 AM

CARROLLTON, Texas—A&A Optical has announced an exclusive licensing agreement for the design, development and distribution of RACHEL Rachel Roy (RRR) eyewear. The agreement includes worldwide distribution of women’s ophthalmic eyewear and sunglasses. RACHEL Rachel Roy will debut ophthalmic eyewear March 2019 at Vision Expo East. “I am excited to enter into the core women’s eyewear arena with such a strong, globally-recognized brand,” said Robert Liener, president and CEO of A&A Optical. “RACHEL Rachel Roy has mastered ready-to-wear fashion with beautiful women’s clothing at attainable prices. Likewise, the eyewear collection will complement the fashion apparel with inspiration from the RACHEL Rachel Roy designs, at a competitive price point.”

Amy Rapawy, Rachel Roy senior vice president, marketing and licensing added, “We are looking forward to expanding the RACHEL Rachel Roy brand into the ophthalmic category with a strong partner in A&A Optical. Our woman leads a full and multi-dimensional life and being able to offer eyewear solutions from our strong design point of view is exciting.”
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