Vision Monday


3 Reasons Your Website Needs Video

By Holly Howson-Watt, Contributing Editor
Monday, January 4, 2016 12:15 PM

SAN DIEGO—Video has become a vitally important tool in any successful online marketing strategy. Today, people are watching video to absorb more content, information and news than ever before. In fact, the average consumer watches 5.5 hours of video content a day, according to e-marketer.

A well-crafted video that highlights your practice and available services can significantly increase your website’s online search rankings, organic web traffic and patient flow. If you have yet to add video content to your website, it’s likely that you are being overlooked by many potential patients online. Here’s why:

1. Online Users Love Video
A staggering 80 percent of your online visitors will watch a video while only 20 percent will actually read written content in its entirety. Video content allows online visitors to consume more information about your practice in a shorter period of time. Moreover, 90 percent of said online users also say that they find video helpful in making purchasing decisions. Use video to introduce your staff and services to prospective patients and build a relationship with new online visitors, all before they ever walk through your practice doors.

2. Video Enhances User Engagement
With so many service providers to choose from, prospective patients expect to be able to easily access information about your practice, care philosophy and treatment options, within minutes of navigating to your homepage. Adding video to your homepage makes this information easily accessible, and has been shown to increase user engagement with your practice overall—in some cases as much as 65 percent. Engaged online users are loyal ones, and are more likely to connect with you on social media and share your practice information with their friends and family.

3. Google Loves Video Too
Including video on your website increases your likelihood of being listed on Google’s first page of search results by nearly 50 percent. This is because Google uses the length of time that people spend on your webpages as one of the many factors that determines how your website will rank on their search results pages. Online visitors who are already intrigued by your practice by watching an introductory video are more likely to then spend time browsing through other pages on your site to learn more about your services.

You can also establish a business YouTube channel and link it to your homepage. This is a natural way to create backlinks to your practice website. These organic backlinks help improve your website’s ranking on Google’s search engine results page (SERP).

Have you heard that a picture is worth a thousand words? Well, a one-minute video is worth 1.8 million words.

Take advantage of this easy-to-use media tool to improve your search rankings, engage prospective patients, keep them on your website longer and turn them into lifelong patients.

iMatrix is a leader in websites and web marketing solutions designed specifically for eyecare professionals. iMatrix’s newest solution, Office Video, allows ECPs to create a professionally edited video, without ever needing to step in front of a camera. The company will take favorite practice and staff photos and edit them into a video montage that current and prospective patients will love. More information about harnessing the value of video is available by calling iMatrix at (855) 976-3005.

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