Vision Monday

Search

1-800 Contacts Takes Step to Broaden its Optical Portfolio With Liingo Eyewear Deal

By Staff
Monday, December 18, 2017 12:30 AM

Liingo founders (L to R) Brandon Adams, Douglas Harris, Amy Larson and Peder Singleton.
DRAPER, Utah—1-800 Contacts has acquired Liingo Eyewear, an online eyewear retailer, according to executives of both Utah-based companies.
The terms of the deal were not reported. Liingo and 1-800 Contacts are both based in Draper. Under its operating model and positioning to consumers, Liingo offers “free prescription lenses” with each frame order and free in-home try on, of up to two pairs, for a 10-day period, according to its website. According to a report by Utah Business, Liingo Eyewear was founded in October 2016 and subsequently received seed funding in April of this year from Peak Ventures.

The deal with 1-800 Contacts occurred in October, according to the report.

The online contact lens retailer previously took steps to broaden its optical portfolio with the launch of the brick-and-mortar Lumen Optical stores, as VMail reported. The new acquisition may broaden its customer base even further.

John Graham, president of 1-800 Contacts, told Utah Business that “the passionate team and highly customer-centric business model at Liingo are a natural fit for 1-800 Contacts. We look forward to expanding our product offering to include prescription glasses as we continue working to make purchasing eyewear simple and affordable.”

Liingo Eyewear co-founder and chief executive officer Douglas Harris told Utah Business that the start-up firm was “very grateful to Peak Ventures for partnering with us as we launched Liingo Eyewear.” He added, “They were amazing partners, and we couldn’t think of a better business to be a part of than 1-800 Contacts as we drive our mission to enable people to express themselves through eyewear.”
Also Recommended
Sam’s Club Announces Plans to Close 63 Clubs in a Real Estate Realignment
Opternative Partners With FrameGenie to Offer Online Vision Tests
Innovega Receives Two Patent Allowances That Advance its Wearable Display Technology
Pearle Vision Earns Spot on Entrepreneur Magazine’s '2018 Franchise 500' List
Home VM Mobile